As I Am Naturally

A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level....

As I Am CoCoShea Whip A blend of hair’s favorite natural emollients and botanicals, whipped to a "just-right" light consistency. Frizz-free releasing of twist, bantu-knot and braid sets Great for anytime lubricity, shine and softness Ingredients:Aqua/Water/Eau, Cocos Nucifera (Coconut) Oil,...

Curling Jellies can be tricky to use, particularly for tightly coiled hair. This incredible no-flake formula is especially designed for easy coil definition, added softness, hydration and sheen. Easy to use No flake formula Adds lots of shine Designed especially...

As I Am DoubleButter Cream   As I Am DoubleButter Cream is a blend of natural butters and organic oils meant to hydrate your natural curls and coils. Size: 8 oz. Benefits Locks in moisture Gives dull dry hair softness, shine and manageability...

As I Am Hydration Elation Intensive Conditioner Moisturizes deep within the hair shaft  Smooths and aligns cuticle layer Strengthens weak areas and repairs split ends Promotes shine Infused with pure herbal ingredients that stimulate the scalp and hair roots Helps...

A great leave-in conditioner is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer, shinier and more manageable. This natural wonder keeps tangles away and provides a great foundation for...

As I Am Long and Luxe GroYogurt Leave-in Conditioner: Eases wet combing. Adds moisture and shine. Helps strengthen hair to support greater hair lengths. Prepares your hair for styling. A must use before gel or setting cream to avoid flaking....

As I Am Long and Luxe Strengthening Shampoo A special blend that works to promote healthier hair and scalp. Detangles hair and cleanses scalp gently. Helps hair become long and strong. Prepares hair for styling.  Cleanses hair and scalp gently...

As I Am Smoothing Gel is perfect for wherever and whenever you want your hair to "lay down and stay awhile." Unlike other gels, it doesn't contain harsh ingredients, and is made with organics which do the job in a...

As I Am Twist Defining Cream As I Am Twist Defining Cream provides the ultimate hydration and contains a wondrous organic compound blend that works to block build-up and stimulate healthy hair growth. Produces shiny, well-defined twists and twist outs...