Hair Care

African Pride Moisture Miracle Pre Shampoo A moisturizing and detangling blend using the natural benefits of Aloe Vera and Coconut Water to condition, protect and remove tangles from natural coils and curls; leaving hair soft and easy to manage during...

Alikay Naturals Essential 17 Hair Growth Oil Essential 17 Hair Growth Oil is the first product Alikay Naturals introduced back in 2008 which Rochelle Graham (our CEO) created in her dorm room kitchen to address the natural hair concern of...

A lightweight leave in conditioner that penetrates deep into the hair cortex to lock in moisture, soften, strengthen and condition each strand. Infused with Essential Oils, Aloe Vera and Silk Amino Acids that repair dry damaged hair to promote moisture...

Alikay Naturals Lemongrass Super Twisting Butter Lemongrass oil helps to strengthen hair follicles, promote healthy hair growth, reduce hair shedding, soothe dry hair and itchy scalp, make hair feel silky and look shiny. Our signature lemon-fresh smell is delightfully refreshing....

AllDay Locks & Braid Foam Control After completing the braiding, locks, and twists process, seal and set your hair with nourishing moisture by using our AllDay Locks Foam Mousse. Offers amazing hydration to reduce frizz

ApHogee Keratin & Green Tea Restructurizer Use between shampoos during touch up styling Adds body for easier styling Alcohol-free formula Protects hair color ApHOGEE Keratin and Green Tea Restructurizer is the ultimate one-step strengthening treatment. This one step formula combines...

Argan Leave-In Conditioner & Detangler Born Curly Argan Leave-In Conditioner & Detangler adds moisture, shine and improves manageability. It eases combing following a shampoo, which helps keep hair strong and healthy by minimizing combing breakage. Ingredients Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*,...

Avocado Shea Cowash CLEANSING CONDITIONER Born CurlyTM Avocado Shea Cowash is nonfoaming and sulfate-free. It effectively cleanses without depleting hair of its natural moisture. Gentle enough for daily use. Great for all hair types. Highly recommended for hair that tends to...

As I Am Born Curly Shea And Cocoa Butter Balm Born CurlyTM Shea & Cocoa Butter Balm provides lasting lubricity and hydration to both hair and skin. It seals in moisture and gives dry, rough hair and skin a healthy, glowing...

A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level....

As I Am Coconut CoWash Cleansing Conditioner As I Am Coconut CoWash Cleansing Conditioner contains a special blend of natural ingredients for healthy hair growth and removing product build-up from your hair between regular washing. Spreads easily throughout hair Gently...

A blend of hair’s favorite natural emollients and botanicals, whipped to a "just-right" light consistency. Frizz-free releasing of twist, bantu-knot and braid sets Great for anytime lubricity, shine and softness Ingredients:Aqua/Water/Eau, Cocos Nucifera (Coconut) Oil, Cetearyl Alcohol, Glycerin, Betaine, Phyllanthus...

As I Am Coil Defining Jelly Provides lasting definition, hydration and shine. 8 oz.

As I Am DoubleButter Cream   As I Am DoubleButter Cream is a blend of natural butters and organic oils meant to hydrate your natural curls and coils. Size: 8 oz. Benefits Locks in moisture Gives dull dry hair softness, shine and manageability...

A great leave-in conditioner is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer, shinier and more manageable. This natural wonder keeps tangles away and provides a great foundation for...

As I Am Long and Luxe Curl Enhancing Smoothie Curl Defining Creme: Delivers high definition twists and twist-out styles that are smooth, soft and shiny. This frizz-fighting, no flake, formula moisturizes and conditions. Light weight, hydrating formula – No residue...